March 2004
«Music is Information»
With the leitmotif “Music is information”, program director Bendicht Luginbühl brought a new and different quality of evaluation and music programming to the DRS3 & VIRUS and SRF programs. Instead of highly repetitive algorithms, the music programming of the two radio stations was realigned. The music editorial teams were given more creative power and a focus on European and Swiss pop music. Subsequently, the DRS3 station received several awards for its new program quality.
music is information